Smart cities : How cities become media for brands.

Frederic Josue is a Global Executive Advisor for Havas Group. He is specialised in media’s strategy as well as in new forms of communication particularly related to content. He is a director & founder of 18labs.io which is a prospective & business development company based in Los Angeles, Tel Aviv & Tokyo. It analyses different forms of technological disruption related to mediation with augmented reality, transactional, blockchain or conversational as well as with artificial intelligence. The company sponsors applied research programs at leading international universities. It assists start-ups’ sourcing, integration & business solution.

Artificial intelligence and brands

Since 2010, Damien has been entrepreneur in the health sector (with an exit
in 2011), Corporate Banker, and Managing Director of France digitale. 

Meanwhile, Damien has been creating more than 80 startups weekends
worldwide to help 6000 inspiring entrepreneurs to transform ideas into
startups.
‍
Damien is the Executive Chairman of France is AI the largest european
nonprofit organization (powered by France Digitale) gathering the actors of
the French artificial intelligence ecosystem: 300 startups, 100 research
labs, large corporates, engineering schools and universities, investors. 

Damien is also CEO & Cofounder of Startup Inside group operating in four
countries. Startup inside creates tailor made intrapreneurship and
acceleration programs inside the largest organizations such as LVMH group or
Governments.

Audacity and Creativity in Africa

A graduate of the University of Witwatersrand, and the WITS Business school, Michael has been involved with digital services and platforms, and data-driven programmes for the last 15 years. Michael has always been fascinated by people, brands, and new technologies. He’s fortunate to spend his days working at the intersection of all three.

Michael began his career as a strategist for an early digital businesses Delapse that merged content, web development and production before the first dot com explosion. He then moved into the agency world, working on some of South Africa’s most loved brands including Coca Cola, Diageo, Mercedes, Old Mutual, P&G, Engen, Toyota at FCB, Isobar, Oscar Tango and Publicis Groupe.

Michael looked after the strategic output across all brands for Nurun, Publicis global design and technology consultancy. In his role as Chief Strategy Officer he was responsible for the intellectual output of the agency and the strategies deployed for clients including a number of global assignments.

Michael is a rare hybrid strategist having worked across multiple disciplines from CRM, to Performance media to Brand and brings a holistic understanding of the current marketing ecosystem. Michael is passionate about combining human insight, analytical thinking, and dogged optimism to bring clarity to complex problems.

Michaels work has been recognised both locally & internationally and includes awards at Apex, Assegais, Loeries, Bookmarks, One Show and Cannes. He has judged for the Loeries (2012-2013), D&AD 2009 and the Bookmarks 2014.

Innovation & Creativity in Kenya

23 years experience in communications and media planning. Currently the CEO of the Omnicom Media group in East Africa comprising Saracen OMD and Saracen PHD. Started my career at Ogilvy and Mather, moved to McCann Erickson, then founded Universal McCann East and West Africa prior to starting the Saracen media group. I design communications and media strategies across Sub-Saharan Africa.

I have a passion for driving communications and media planning excellence, and I now serve as the Chairman of the Advertising Practitioners Association (APA) of Kenya, and Chairman of the oversight committee of the Kenya Audience Research Foundation.

I have a passion for improving media planning across the East Africa region, thus I serve as Chairman of the technical committee of the Kenya Advertising Research Foundation, and also the Chairman of the Advertising Practitioners Association of Kenya.
 

Innovation & Creativity in Mauritius

Currently, President of the Association of Communication Agencies (ACA) and Director of Redhouse McCann, reflects on the looming challenges for the communication sector in this digital era.

Helder spearheads all communication strategies with passion. Holder of a Bachelor in Paper Engineering from South Africa, Helder began his career at Masterpack in Johannesburg where he worked for 10 years creating paper engineered pieces for British Airways, Colgate, Edgars or Jet Stores.

His experience in advertising spans financial services, automotive, FMCG, entertainment, corporate and consumer services among others. During his years running RedHouse he has handled international brands such as Avis, Bakers, Chevron, Everial, Volvo Penta and Citroen. His strategic excellence has contributed to the building of local brands such as La Prudence Mauricienne, Rhum St Aubin, ESP Landscapers and Bois Cheri. Helder has also been called upon to judge at awards shows and for public speaking in the region.

Innovation & Creativity in Reunion Island

Thomas Giraud-Castaing, is the Founder and Creative Director of Zoorit. Commercial training in Bordeaux, he moved to Reunion in 1998 and joined Guetali first ISP Reunion, then CEGETEL in 2000 before creating the studio Zoorit in 2002.

It is in 2004 that Zoorit becomes a communication consulting agency.

Today the agency has 12 employees and is involved in different areas: branding, advertising, institutional, trade, digital for private customers as well as for institutions.

Cristal Showcase - 15 years of advertising creations at Cristal around entertainment, games, music, cinema, data, artificial intelligence, disruption

Christian Cappe, as founder of Cristal Events, has created the Cristal Festival (Summit for Media and Advertising) in 2001 in the french alps. Based now in Courchevel (french ski resort), it becomes one of the most famous worldwide event at the end of the year.

In 2006, he launched for the arabic countries the Mena Cristal Festival in Mzaar Faraya (Lebanese ski resort), and in 2013, the African Cristal Festival which has moved to Marrakech.

He is also at the origin of the famous TV Series Festival of Luchon (Pyrenees Mountains) created in 1999, and « Music and Film Festival » in Burgundy in 2000.

Young Creative Challenge

Sustainable Communication & Added Value for Brands

New Approach for Brands through TV Programmes

New Approach for Brands through TV Programmes

KEYNOTE of Michèle Alliot-Marie

Keynote of EDB

Storytelling, Brand Visibility & Content around the World

What is Blockchain and how can it serve both brands and media in their development?

Media & Publishers

Media & Publishers

KEYNOTE of Jean-Claude de l’Estrac

“Mobile Industry Supporters for Africa” - Speed-pitching Session

Video-conference – The GAFA issue

Innovative Outdoor: an added value for Brands

From traditional to online banking, the new forms of Customer Relationship: Chat Bot, Voice Box, Augmented & Virtual Reality, Holograms…

Innovative Outdoor: an added value for Brands

How data can inform the creative process

NewsPlus

MCB InovApp Challenge