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« Climate: The Air We Need »


At a time when global warming seems inevitable and the ecological balance is affected, l'UNION wants to give young professionnals a chance to adress impactful messages to the world.


Fighting against climate change is not an option. During “The Brief”, the speakers will present various topics related to Climate actions. Each team of challengers will be asked to create an ad campaign inspired by “The Brief” to deal with the issues stated by the speakers.

Our 2 coachs, Ramsey Naja and Vincent Montocchio will help the teams giving recommendations throughout the challenge.

For this first edition in English-speaking countries, we have the support of the ACA South Africa (the Association for Communication), the go-to media Marklives.com, the APA Kenya (Association of Practitioners in Advertising) and Marketing Africa (East Africa magazine, in Kenya).

Isabel Kurata
Isabel KURATACo-funder ACT RESPONSIBLE France and Switzerland (promotes social and environmental responsibility in the advertising industry)back
Jean Denis Boudot
Jean-Denis BOUDOTHead of Communications, AXIAN GROUP, Madagascar (involved in real estate, telecoms, finance, energy and fintech)back
Gilles Babinet
Gilles BABINETCo-funder of the l’UNION, Vice-President of the French National Digital Council, Digital Champion for France in the European Commission, and economist in Montaigne Institute (France)  

“ What's the climate impact of digital technology?”

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Frederic Josue
Frédéric JOSUEAuthor, Lecturer, President of 18m.io (brands and technologic innovation expertise), former innovation advisor in HAVAS GROUP

“ Climate stakes in 15 keywords ”

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elisabeth
Elisabeth LAVILLEFunder of UTOPIES, recognized as one of the expert European expert in sustainable developmentback
Gilles Babinet
Gilles BABINETCo-funder of the l’UNION, Vice-President of the French National Digital Council, Digital Champion for France in the European Commission, and economist in Montaigne Institute (France)  

“ What's the climate impact of digital technology?”

back
Jean-Louis ETIENNEDoctor and French explorer, first man to reach the North pole alone in 1986

« Presentation of the Polar Pod: a « vertical ship » without hull and motor, and with a 150-ton ballast and 80-meter draught.

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Matthieu BENOITHead of Marketing MCB Group Mauritius (Mauritius Commercial Bank)

« In the coming years, Mauritius Island will be affected by climate change and the rise of sea level. How does a bank can and must structure its offer to support projects depending on their carbon footprints ? How does Mauritius Commercial Bank support innovation that serve environment? »

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Jean Bernard SCHMIDTCo-funder and director of SPICEE and Thomas HUCHON, journalist at SPICE. SPICEE is a French video streaming media that offers exclusive reports and documentaries

« Climate and fake news : how to fight against la misinformation ? »

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Olivier MEYRUEISDirector of EDF Reunion Island (EDF is the French provider of electricity)back
Vincent MONTOCCHIOExecutive Director at Circus! Advertising in Mauritius Island and CCO at Publicis Group Africaback
Ramsey NAJA Former Regional Chief Creative Officer of Wunderman Thompson MENA & Africa in Beyrut, Lebanonback
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